GROUP SALES INFORMATIONAL BOOKLET
Orlando Magic
As part of their Be Magic campaign during the season of 2009-10, the Orlando Magic needed a piece of collateral to capture the interest of fans, mostly in the form of groups. Through repetition of the "Be" phrase as well as captivating imagary, this booklet was more than effective in bringing groups to the games by way of select pre-game, halftime and postgame events.
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